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The platform is rolling out a fresh option that allows them to cut down on the quantity of AI-created videos appearing in their feeds. This step comes as the platform announced that it now features in excess of 1 bn AI-generated clips.

Pilot Phase and Launch

The update is undergoing trials over the coming weeks before a full-scale launch. This shift comes amid a increase in content created by AI, fueled by recent content generation software.

The Broader AI Trend

Studies have shown that nearly one in 10 of the most rapidly expanding content creators on a competing service primarily display clips produced artificially. A significant portion of this content is considered low-quality AI content, a label for poor-quality, mass-produced content that is typically illogical or surreal.

Our research shows that a lot of users enjoy content made with AI tools, including digital art to educational videos, and we want to provide users the option to adjust the amount of that, based on their own likes,” stated a spokesperson.

AI on the Platform

TikTok shared that there are now 1.3bn videos on its network tagged as AI-generated. In total, more than 100 m pieces of content are submitted to the service each day, making AI-generated material a relatively small portion of its total content library.

Customizing Your Feed

Users will be able to reduce or increase the amount of AI content they view by using the topic control feature in the application and picking the AI content topic. Further subjects that can already be modified under the setting encompass politics, clothing, aesthetics, and choreography.

AI Disclosure Rules

Its guidelines require users to tag “realistic” artificially created content, and it prohibits harmful AI impersonations of celebrities or emergencies. Any authentic-looking AI video that is without a tag can be deleted under its community policies.

In addition, the platform will now attach an artificially created label to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying artificial media. This measure is designed to help prevent users from trying to evade the labeling process.

AI Literacy Programs

The company is also launching a $2 million educational fund for specialists and organizations to create educational content about responsible artificial intelligence. This initiative will support educational bodies specializing in educating computer science.

Platform Protection

The platform has supported its content review process, following debate over proposals to lay off hundreds of safety staff in the United Kingdom. It is expected to cut 439 jobs in its user protection team in the UK capital, with labor groups and digital protection specialists raising concerns that people are being substituted by machine-led review.

A senior executive clarified that staff-based oversight would continue to be important, but AI can safeguard staff by eliminating the most graphic content prior to it has to be seen by people. The company reported a 76% decrease in explicit and harmful content seen by content reviewers over the last 12 months due to reliance on its automated systems.

It is vital to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is why a extensive automated help is really helping us process content quickly.”